Nine Tips for Business Card Design

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Start with the Right Logo

Have you ever thought about how your logo might shrink to tiny proportions after it was designed? Your logo must appear on your Business Card Design, but there’s not much room on them. It won’t be easy to recognize if your logo is too complex. It is a good idea to replace or create a similar logo if your logo looks bad on signage and websites.

What to include on your Business Card

Don’t include unnecessary information. Small business cards should only contain the essential information. The importance of the following information:

  • Logo and company name
  • Your name
  • Your title
  • Contact information (addresses, phone numbers, and email addresses)
  • Website address
  • A company slogan or some other indication about what your business does or sells

Use a basic font

Business cards can be designed in simple, business-like fonts that work well for all types of businesses. Designers love to use sans serif fonts. Do not be tempted to choose too many fonts or to be creative in your font selection. A professionally designed business card looks professional and is easily readable.

White Space is Big!

You’ll notice a lot white space on a business card you like. White space lets other design elements stand out to the reader. The more information you put on your business card, it will be more difficult to read and therefore less likely it will be read.

Select the right color

Bright colors can make your card stand out but can Business Card Design also make it look unprofessional – something that most business owners do not want. If not done correctly, bright, loud colors can make your business cards difficult to read. If your card has a red border with large gold text on a black background, it can be difficult for people to read. The same goes for a card with a purple background and text printed in black and some lines in purple, which can make it look unprofessional and unprofessional.

Although it may seem artistic to a graphic artist, light gray, pink, or any other pale-colored text on white background can make it difficult to read, especially with the small fonts used for business cards. If your customer is unable to read the number on your business card, they might just search the internet and find a competitor.

Make a business card that is appropriate for you

Subdued cards are the best business cards for financial services, lawyers, doctors and other “coat-and-tie” professions. This isn’t true for all.

If you are in the creative industry, a card that displays your design talents not only promotes your business but also showcases some of your work. Include a photo of you or your business on your card. Prospects are more likely to remember your name than your business’s.

Remember the first rule in creativity: Less is more. Avoid overdesigning or including too many elements on your card.

Make sure to include something on the back

The card’s front will tell people who and what you are. Everyone gets business cards, and there are many. How many business card do you get in an average year, and where does it all end up?

If it’s there, your card will be discarded.

Instead, give the customer reason to keep the card. Put something on the back to accomplish that. You might have a chart of the approximate monthly payments for different price points if you are a realtor. A list of emergency numbers for your local community if you are a salesperson for security systems.

It is important to give potential customers reasons to keep their card, rather than throwing it away. Customers will respond positively to you giving them something of value for free or at a reduced cost.

Select the right card stock carefully

You should think about how your business card looks to the customer and what they will do with your card once they receive it. To make your card standout, you might use glossy cardstock on the back. You could allow someone to write down a note on the back of your card. Some service providers who work in homes may wish to have some cards magnetized to ensure they stick to metal surfaces, such as fridges and washing machines.

Where to get Help

Even if you don’t have the skills to design business cards, there are still many options.

Vistaprint Vistaprint offers low-cost online printing services that let you design cards for printing. To see the design of your card, either upload your logo or choose from premade designs.

Hire Freelancers – Websites like Upwork make it easy to post your job on their site and get bids from graphic designers. You can view past client reviews and a portfolio from reputable designers.

You can find many sites like this one that will allow you receive low-cost bidding. You will be amazed at the low prices for quality designs.

Templates All the software you use every day includes business card templates. Microsoft Word and many other Adobe products have templates.

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