Start with the right logo
Did you know that your logo could be reduced to a designing business cards smaller size? The space available on the business card is not enough for your logo to be visible. Your logo won’t be easily recognizable if it is too complex or contains too many words. A complicated logo will not look good on signs and websites. You might consider changing it or creating a similar logo for business cards, stationery and promotional products such as pens, uniform shirts and advertisements.
What should you include on your business card?
Only include the essential information. Because business cards are very small, only include the most essential information. This is the order of importance
- Name and logo of the company
- Your name
- Your title
- Contact information (address and phone number, email address, etc.)
- Website address
- Your company slogan or another indication of the business’s products or services
Use a basic font
For business cards, simple fonts are best. Many designers love the simplicity of sans serif fonts. Avoid being too creative or using more than one font. A professional-looking business card will be both easy to read and professional-looking.
White Space: Go Big
If you look at any business card you like, you will see lots of blank space. This white space makes it possible for other design elements to stand out. Your business card will not be read if it is too complicated to read.
Choose the right colors
While bright colors can make your business cards stand out, they can also make them look cluttered. This is something most business owners don’t want. If your business card is not properly designed, bright colors can make it difficult to read. It can be hard to read a card with a red border, large amounts of gold text and a black background. A card with a purple border and white background and some lines of text in purple and black can also look unprofessional.
A graphic designer may find it artistic to use very light grays, pinks, or other pale-colored text against a white background. However, it can be difficult to read in small font sizes, which is common for business cards. Your customer may not be able to read your phone number on your business cards. They might search the internet for the information they need and then call a competitor.
Create a card that’s appropriate for your business
A subdued business card is the best for doctors, lawyers and financial services. However, this is not true for everyone.
A card that showcases your creativity is a great way to advertise your business and also serve as a portfolio of your work. Consider including a picture of you on your card if your business is represented or prospects are more likely than to remember your name.
The first rule of creativity is to use less. You should be careful not to overdesign your card or include too many lines or elements of text.
Add something to the back
Your card’s front should tell people who you really are, what your business is, and how they can reach you. Problem with business cards? They are everywhere. How many business cards are you likely to receive each year? And how many of them end up in your trash bin?
If this is where your card ends up, you have done nothing but waste a good piece of cardstock.
Why not give the customer an incentive to keep the card? You can do that by adding something to the back. A chart listing the monthly payments for homes at different price points might be useful for Realtors. You might also need a list of emergency numbers if you are a security systems salesperson.
Your goal is to give potential customers an incentive to keep your card rather than to throw it away. Customers respond favorably to being offered something of value, just as they do in other areas of your business.
Take Care When Choosing Card Stock
Think about how your business card will appear to customers and what they might do with it once they have it. Use glossy card stock on the front only if you plan to make your card stand out. This way, someone can write a note on your card’s back. You might want to magnetize some of your cards if you’re a service provider that works in the homes of consumers. This will allow them to stick to metallic surfaces like refrigerators and washing machines.
Where can I get help?
You don’t need to be a skilled graphic designer to create a business card. There are many ways you can design one without spending a fortune.
Vistaprint – Vistaprint allows you to design your card online. You can upload your logo to the system to see how your card will look. Or you can choose from one of the pre-made designs.
Hire a freelancer – Websites such as Upwork let you post your job and receive and review bids from graphic artists. A portfolio of quality designers will be available for you to review, as well as reviews from past clients.
Many sites allow you to get low-cost bids. It will be surprising how affordable quality designs can be.
Templates – Every day software has business card templates. Templates are available in many Adobe products, including Microsoft Word.