Nine tips for designing business cards

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Written By RobertMaxfield

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Start With the Right Logo

Did you know your logo could be scaled down when designing business cards smaller in size? Your existing logo might not be large enough for everyone to see it clearly on a business card, and complex or wordy logos won’t stand out well on signs and websites. Consider altering or creating similar graphics for business cards stationery and promotional products such as pens, uniform shirts and advertisements.

What Should Be Included on Your Business Card?

Due to their small size, only include essential information. Prioritize order of importance according to relevancy.

  • Name and logo of the company
  • Your name
  • Your title
  • Contact information (address, phone number, email address etc.)
  • Website address.
  • Your company’s slogan or other indication of its products or services.

Use a Basic Font

For business cards, opt for simple fonts. Many designers prefer sans serif fonts due to their simplicity. Avoid being too creative or using more than one font on your card; this will make the card both easy to read and professionally-looking.

White Space: Go Big

When looking at any business card design you like, you will notice plenty of blank space. This allows for other design elements to stand out and ensures your card is easy for readers to scan through without difficulty. Don’t make your business card too complex; simplicity in reading will only bog you down!

Choose the Right Colors

Bright colors can make your business cards stand out, but they may also make them appear cluttered. This is something most business owners avoid; if the card is poorly designed with bright colors it may become difficult to read; examples include red borders with large amounts of gold text on a black background and purple borders with white text and some lines written in purple and black – both look unprofessional.

Graphic designers may find it artistic to use light grays, pinks and other pastel-colored text against a white background. Unfortunately, small font sizes – which are commonly found on business cards – can make it difficult for readers to read your phone number clearly. Your customer may search the internet for information before calling another competitor instead.

Create a card that’s suitable for your business.

Doctors, lawyers and financial services tend to prefer subdued business cards; however, this may not be the case for everyone.

Showcase your creativity on a card for maximum impact when advertising and promotion of your business. Consider including a picture of yourself on the card if your business is represented, as prospects are more likely to remember your name when looking at it.

The first rule of creativity is to keep it simple. Try not to overdesign your card or include too many lines or elements of text.

Add something to the back

Your card’s front should showcase who you are, what your business does, and how people can contact you. But that old cliche: business cards are everywhere – how many will you receive each year and how many end up in your trash bin? Make it count with these helpful tips on creating effective backs for cards.

If this is where your card ends up, then you have done nothing but waste a valuable piece of cardstock.

Why not offer your customers an incentive to keep the card? You can do that by adding something extra to the back. A chart outlining monthly payments for homes at various price points might be useful for Realtors, and security systems salespersons might require a list of emergency numbers as well.

Your objective should be to give potential customers a reason to keep your card instead of throwing it away. Customers appreciate being offered something of value, just as they do in other aspects of your business.

When Selecting Card Stock Take Care When Selecting

Consider how your business card will appear to customers and what they might do with it once they receive it. Glossy card stock on the front only if you want your card to stand out, so someone can write a note on its back. Additionally, magnetizing some of your cards might be beneficial if you provide services in consumers’ homes; this allows them to adhere to metallic surfaces such as refrigerators or washing machines.

Where Can I Find Help?

You don’t need to be an expert graphic designer in order to design a business card. There are plenty of affordable ways you can design one without breaking your budget.

  • Vistaprint – Vistaprint allows you to design your card online. Upload your logo or choose from one of their pre-made designs for a completely personalized card.
  • Hire a freelancer – Websites like Upwork allow you to post your job and receive and review bids from graphic artists. A portfolio of high-quality designers will be available for review, as well as testimonials from past customers. Many sites provide low-cost bids on quality designs. You’ll be amazed at how affordable quality designs can be!
  • Templates – Business card templates are ubiquitous in today’s software programs, including Adobe products like Microsoft Word.

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